Chickenhawks and ChickenMartyrs

Just in time for Eid, we have this cinema verite:

Al-Zawahiri says: "I urge you, in [the name of] the duty of jihad, which is incumbent upon every Muslim, to hurry and pursue martyrdom in order to kill the Crusaders and the Zionists." An armed individual calls: "[Oh] defenders of the faith, hurry and prepare [for jihad], this is no time for [internal] disagreement." Another individual, sitting under a banner that reads, "Expel the polytheists from the Arabian Peninsula," asks: "Are there no men in this nation?" and a masked individual declares: "Jihad is ancient, and the fate of [all] infidel leaders is one and the same: to be slaughtered."

The video then shows a scene in which a man is beheaded. This is followed by another beheading, even more grisly, in which the severed head is waved in the air. (Both scenes, and another graphic scene, have been omitted from the version of the film posted here, but are available upon request).

Forgive my curiosity, but if martrydom is incumbent upon every Muslim, and Al-Zawahiri is a Muslim, then isn't martrydom incumbent on him? And on Osama as well, for that matter?

Do you think any of the martyr wannabe's are asking how come the old goats are still hanging around if martyrdom is incumbent upon all Muslims? Do you think the Islamic left is bitch-slapping Osama and Al-Zawahiri with the ChickenMartyr smear?